Facebook is introducing a new feature in the UK to help users who may be suicidal.
The Suicide Prevention tool offers advice and support for people who are struggling to cope, as well as for their loved ones.
While people who see explicit threats of suicide are urged to call 999, those who see other troubling content from friends can flag it to Facebook.
Facebook worked with Samaritans on the system, which sees flagged posts passed on to a team at the social network for review.
Help options are sent to those which the team assesses as struggling to cope.
For example they could be urged to contact Samaritans, or ask if they want to connect with a friend.
A message appears the next time they log in, saying: "Hi, a friend thinks you might be going through something difficult and asked us to look at your recent post."
They also have the option of ignoring offers of support altogether.
Julie de Bailliencourt, safety policy manager for Facebook, said: "Keeping the Facebook community safe is our most important responsibility.
"We worked with organisations including Samaritans to develop these tools, and one of the first things they told us was how much connecting with people who care can help those who are struggling to cope - whether offline or online.
"People use Facebook to connect with friends and family, and that’s why we’re evolving the support, resources and advice available to people who are in distress and their concerned friends and family members."
A similar tool has already been rolled out in the US and Australia.
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