Samsung shares have plunged to their lowest level in nearly two months after warnings about the new Galaxy Note 7 phones setting on fire.
Customers have been told to switch of and return the devices because of a fault with batteries going up in smoke.
The company's shares have slid 7%, wiping £11bn off its market value, after Samsung began recalling 2.5 million Note 7 smartphones last week.
The company's shares have slid 7%, wiping £11bn off its market value, after Samsung began recalling 2.5 million Note 7 smartphones last week.
At that stage it had confirmed 35 cases of its rechargeable lithium batteries catching fire.
Most incidents occurred while the battery was charging.
It will be a costly setback for the world's largest smartphone maker, which has vowed to replace all devices handed in.
In a further blow to the company, US aviation officials warned air passengers not to use the Galaxy Note 7 in-flight, and the US Consumer Product Safety Commission has warned users to turn their phones off and leave them off.
The Galaxy Note 7 is not the most popular Samsung smartphone, but the fault could spell trouble for the firm's mobile business and threaten its reputation and the confidence of investors.
With its dual-curved screen and water-resistant technology, Samsung's Note 7 had sought to dominate the mobile market in its ongoing battle for market share against rival Apple's iPhone - the latest incarnation of which was launched last week.
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