Nigeria - The Kebbi State EU- UNICEF C4D Consultant, Mr Idris Nagia has called for improved awareness on the benefits of breastfeeding in the state.
Nagia made this known on Thursday while addressing pressmen in his office, stressing that Breastfeeding is directly linked to reducing the death toll of children under five, yet only 36 percent of infants less than six months old are exclusively breastfed in kebbi state.
“With so much at stake, we need to do more to reach women with simple and powerful messages like: Breastfeeding can save your baby’s life.
“No other preventive intervention is more cost effective in reducing the number of children who die before reaching their fifth birthdays,” he said.
However, he called for more advocacies to be cultivated using new and innovative ways to communicate with mothers and families, adding that raising awareness beyond the confines of the maternity ward is critical to reach these broader audiences.
According to him, “initiation of breastfeeding within 30 minutes after birth saves mothers from the risk of maternal death and exclusive breastfeeding on demand in the first six months of life without water or any other food will start every baby on healthy path in life, providing all the nutrients the baby requires for optimum growth and development.
He further noted that UNICEF has embraced the idea of using all possible means of communication and encourages others to do the same, using the opportunity of World Breastfeeding Week to trigger actions throughout the year.
He said this year’s world Brest feeding has emphasised the role that every member of the society can play to raise awareness about breastfeeding – a natural and best way of feeding babies.
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