Apple has reported a decline in iPhone sales for the first time in the smartphone's history, forcing down quarterly revenues and raising product pressure on the company.
The world's most valuable firm by market value said it sold 51.2 million iPhones in the first three months of 2016.
That was down on the 61 million sold a year earlier but slightly better than had been predicted.
It had a predictable effect on revenues, which fell by 13% to $50.6bn - just shy of expectations. It meant that Apple recorded the first dip in quarterly sales since 2003.
The iPhone, first launched in 2007, accounts for almost two-thirds of its revenue.
The company is battling perceptions that its latest iPhones aren't dramatically different from previous models in an increasingly competitive market that has also eased - partly due to the world economic slowdown.
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