Yahoo has confirmed that it is preventing some people from accessing their email if they are using ad-blocking software in their browser.
Some users in the US reported that Yahoo Mail was displaying a message asking them to disable their ad-blocker before they could access their inbox.
Yahoo said it was testing a "new product experience" in the US.
Members of one ad-blocking forum said they had already managed to circumvent the restriction.
Malware
Ad-blocking has proved to be controversial and technology companies have responded in different ways.
In September, Apple updated its mobile operating system iOS to allow third-party ad-blockers to be installed - although they do not remove Apple's own ads which it serves up in apps.
Google meanwhile has introduced a paid subscription version of YouTube, that lets viewers remove ads on the video streaming site for a monthly fee.
Ad-blocking advocates say disabling advertisements can improve smartphone battery life and reduce mobile data usage.
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