Instagram (also known informally as IG or Insta is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, selling, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
To get more followers on Instagram do the following things:
- Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.
- Write descriptive captions. Storytelling will help generate engagement and sharing.
- Get creative with your hashtags. Be funny, ironic, or outrageous – but never boring!
- Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.
- Use your bio link to drive traffic to your newest or most popular content.
- Interact with top influencers in your space and try to become one of their favorite people or brands.
- Don't want a tagged photo of you or your brand on your profile? Edit Tags to hide images from your profile.
- Adjust your settings so any potentially embarrassing tagged photos won't show without your approval.
- Develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so!
- Visit the Places tab to see what's happening locally - your neighborhood, a city you're targeting in ads, or an event in a certain location.
- Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content.
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